Posts tagged “GDPR”

Back to all posts

A Strong Case for Postal Mailings

Posted on 17th August 2018 at 15:27
Whilst GDPR is good news for customers, it is forcing some changes on marketers. Marketing choices need to be reviewed and postal mailing can offer a significant option to email, telephone and SMS marketing. Challenges involved in gaining consent to GDPR standards means in some cases the only way to contact some customers is by post. 
Read more

GDPR - Legitimate Interest

Posted on 6th August 2018 at 15:26
Even the ICO admits ‘Consent’ that meets GDPR standards is difficult to obtain. There are, however, six bases for processing data and you will need to choose the most appropriate. The DMA and its partners have lobbied for the continued use of ‘legitimate interest’ and this may be the most appropriate of the six bases in most cases. 
Read more

GDPR - Consent

Posted on 20th July 2018 at 13:27
Under GDPR there are six lawful grounds on which to process data. One of these is consent/opt-in that gives sufficient consent to use your customer data for marketing. The ICO, however, sets a high standard for consent under the DPA clause: consent “must be freely given, specific, informed” but it also goes further to include being unambiguous with a clear affirmative action (no pre-ticked boxes), keeping a record of consent and avoiding making consent a condition of a contract. The ability to withdraw consent must be easy and not incur a penalty, and regular consent reviews should be implemented. 
Read more

GDPR

Posted on 18th August 2017 at 10:37
Are you GDPR Ready? 
 
Our data protection laws are changing. 
 
The General Data Protection Regulation (GDPR) will go into effect for much of Europe on May 25, 2018. Your marketing data must be kept in a GDPR compliant state and permission-based. If you are sending us data to use for a mailing please make sure it has been supplied by a GDPR responsible source if acquired externally or if compiled and held ‘in-house’ it is maintained and used in accordance with GDPR ruling. 
Read more

Tags

Archives

Our site uses cookies. For more information, see our cookie policy. Accept cookies and close
Reject cookies Manage settings