Posts from July 2021

We are living in strange times. With the dramatic drop in activities, events cancelled and business doors closed, more people are working and shopping from home and traveling far less than in any recent decade. Even with restrictions lifting, we need to accept some of the new trends we have adopted will stay. Marketing has to adapt and the good news is that the changes are coming together to make B2C direct mail more effective than it has been in years. 
Direct Mail is making a comeback after the Pandemic 
Now people are spending more time online than ever it would be reasonable to assume direct mail is on its way to becoming extinct. While it’s true that over the past year mail has declined, fewer pieces of mail is actually good for direct mail marketeers. 
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