Printers across Europe are reporting an increase in requests for small-to-medium run personalised print for direct mail. This trend has pushed printers to adapt and consider a more economical way to print. 
The result is a big interest in high-quality inkjet printing. Technological advances in this type of print means machines like the Fujifilm Jet press 750S have found an ideal place in this expanding market and provide an affordable alternative to large format offset. 
It is an ideal way to produce personalised calendars, books, brochures and mailers using water-based, sustainable inks. The appeal is to be able to create a lower carbon footprint whilst offering high print quality within an affordable pricing structure. For some companies this is the ideal way forward in personalised print and direct mail. 
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