Posted on 18th August 2017 at 10:37
Are you GDPR Ready?
Our data protection laws are changing.
The General Data Protection Regulation (GDPR) will go into effect for much of Europe on May 25, 2018. Your marketing data must be kept in a GDPR compliant state and permission-based. If you are sending us data to use for a mailing please make sure it has been supplied by a GDPR responsible source if acquired externally or if compiled and held ‘in-house’ it is maintained and used in accordance with GDPR ruling.
The General Data Protection Regulation (GDPR) applies to all companies, anywhere in the world, which process any information about EU citizens. It is global in reach and introduces a new, broader definition of what ‘personal information’ means.
The GDPR -
• will apply to any organisation that handles the personal data of EU citizens, regardless of whether the organisation is based in EU or not
• will have extended regulatory powers to enforce penalties
• can apply HUGE punitive fines for non-compliance of up to €20m or up to 4% of your Annual Global Turnover.
An overview is available at the Information Commissioner’s Office (ICO) website
Tagged as: GDPR
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