We are living in strange times. With the dramatic drop in activities, events cancelled and business doors closed, more people are working and shopping from home and traveling far less than in any recent decade. Even with restrictions lifting, we need to accept some of the new trends we have adopted will stay. Marketing has to adapt and the good news is that the changes are coming together to make B2C direct mail more effective than it has been in years. 
Direct Mail is making a comeback after the Pandemic 
Now people are spending more time online than ever it would be reasonable to assume direct mail is on its way to becoming extinct. While it’s true that over the past year mail has declined, fewer pieces of mail is actually good for direct mail marketeers. 
Here is some more information avout the new electric vans being introduced by the postal services. This durable 2.9 tonne small vehicle is designed to operate over lengthy distances on a stop and start basis, similar to a typical postal round delivering everything from postcards to parcels including personal and advertising and promotional mail. 
Royal Mail announce more ‘Green’ vehicles for mail delivery and is in the process of partnering with London Electric Vehicle Company to trial a new VN5 prototype electric van. It is based on a typical London taxi cab and will initially be utilised for both parcel and letter delivery. The electric vehicle scheme is fully endorsed by mailing companies like 05 Direct Mail Ltd in the pursuit of a cleaner and more energy efficient marketing system in the UK. 
Royal Mail say they are certainly not looking to replace the great work their postmen and postwomen do. Trialling drones is an exciting opportunity to test out new ways of working to those workers who deliver standard and advertising mail to some of the most remote areas of the UK. 
At the beginning of this year, Royal Mail linked with a consortium of UK drone companies including DronePrep and Skyports with the aim to become the first nationwide UK parcel carrier to transport mail and parcels via an unmanned aerial vehicle. 
Royal Mail have released a special documentary: One Year On – Delivering Through a Pandemic. It reflects on the challenges that COVID-19 brought to the company and its workers. It covers how they have worked hard to maintain not only a viable mailing service but one that still rivals the rest of the world. It looks at the personal reflections of management and workers, including senior leaders and unions. 
Royal Mail issued their first Christmas stamp in 1966. Since then, over 17 billion Christmas stamps have been printed in the UK. 
Direct Mail is still one of the most effective tools in marketing and 05 Direct Mail has all the postal discounts to make it cost effective too. 
Throughout the pandemic we have been able to stay open and fully operational for all services we offer as a mailing house and data supplier. 
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